They don't get ten links anymore. They get two or three practices, named. Your Google ranking has nothing to do with which ones. We find out why yours isn't among them, and we fix it.
These were practices already winning local search — awards on the wall, hundreds of five-star reviews, thorough service pages listing every treatment from Agnes RF to Sculptra. Beautiful sites, built for a patient who is already reading them. Nothing built for the thing deciding which names to hand over.
That's the whole thesis. Nobody asks AI about "Agnes RF." They ask what Botox costs, whether filler hurts, and how long it lasts. Being the practice it quotes is not a writing exercise. Most of what decides it never appears on your website at all.
An AI answer isn’t invented. It is assembled out of whatever these systems can find and quote about you — and what they can find is entirely yours to determine. Nobody controls how the answer gets assembled. Everybody can control what it gets assembled from, and almost nobody has.
There are three kinds of signal it draws on, and none of them is a small job. One is code that has to be written correctly and then validated. One is two dozen questions that have to be researched before a word of the answer can be written, then written again for every treatment you offer. One spans dozens of separate properties, each with its own rules, none of them your website. None of it is your Google ranking. And almost no med spa has done any of it — not because it’s optional, but because this is barely two years old and it isn’t anyone’s job yet.
Structured data declaring your category, location, treatments and credentials — written as code in a schema the crawlers parse, then validated, because a malformed block is read as nothing at all. It’s kinda like a nutrition label: a patient reads the packaging, a machine reads the label. Most med spa sites have no label, and the ones that do usually have it declaring the wrong kind of business.
A treatment menu is not an answer — and neither is a blog post. AI lifts a sentence, so it has to sit where the sentence can be found and be specific enough to quote. Two dozen questions, and that is before you multiply them by your treatment menu — “does it hurt” is a different answer for Botox than for Morpheus8. Which ones are worth answering in your city is research. Writing them so a machine will actually pull them is a format, and it is close to the opposite of how marketing copy is written.
About 77% of what AI cites lives off your site — RealSelf, aesthetics directories, review platforms, local roundups. It's kinda like references on a résumé. Yours says you’re excellent; the references are what get checked. There are dozens of them, each with its own rules, and most practices are missing from the ones that matter and unclaimed on half the ones they’re on.
We read your site the way four different systems read it — they don’t weigh sources the same — then work outward through everything they draw on for your city. Most of what we find isn’t on your website.
We find which practices are being named instead of you, what they did to earn it, and which of those positions are still open. Not every question is winnable; the point is knowing which are.
Schema written and validated. Answer pages researched, then written to a format machines quote from. Profiles rebuilt. Citations placed across the general and aesthetics sources that actually feed these systems — dozens of properties, each with its own rules.
Every answered question is another query you can be pulled into, and every citation makes the next one easier to place. Meanwhile competitors publish, profiles drift, and new treatments bring new questions. The library grows or the position erodes.
Everything here builds toward one thing: your practice being named when a patient asks AI where to go.
The $497 builds it — the markup, the answers, the profiles, the citations. Done properly, and done once. That work starts producing on its own.
The $249 a month is the engine. Built is not the same as running. The day it’s finished is the day it starts aging: competitors publish, new products launch, listings drift, and the question you own this month is the one somebody else is writing about next month. The engine is what keeps producing.
The $199 is the plans, if you’d rather see them before you commit to the build.
The plans, not the build. Everything you need to see the gaps and hand the fixes to whoever manages your site.
Everything that has to exist before a single query can name you, built and installed. Most of it never touches your website.
Every month we ask ChatGPT, AI Overviews, Gemini and Perplexity the questions your patients ask — and count how many of them name you. Then we go and win the ones that didn’t.
*Based on typical freelance rates for each task, priced separately.
One med spa per city. And never two within five miles of each other. We confirm your area is open before any work starts — and if it’s already taken, we refund the same day. · We sell the work, not a ranking. Nobody can honestly guarantee AI will name a particular business — for the same reason nobody could ever guarantee a #1 Google ranking. Every service above is defined by what you receive.
Send your website and we'll send back a written breakdown: the specific gaps, in order of what they're costing you, and which practices near you are being named instead. No charge and no discovery call — it takes your website and an email address to send it to, and that's the whole cost.
They ask treatment questions long before they search for a provider. How much Botox costs in their city. Whether filler hurts. How long Ultherapy results last. Which practice near them is good. AI answers with two or three names rather than a page of links — and 45% of consumers now use AI this way, up from 6% a year ago.
No. They're different systems reading different signals. A practice can rank first for "med spa" plus its city and never be named when AI is asked the same question. Your existing SEO isn't wasted — it just doesn't transfer on its own.
Many reasons: no structured data identifying what you are, no page answering the treatment questions patients ask, business details that disagree across the web, thin presence on the aesthetics sources AI draws from — and that last one alone spans dozens of separate properties, each with its own rules. Roughly 77% of what it cites isn't your own website.
Agencies serving mid-market clients charge $2,000 to $10,000 per month. We serve med spas at $199 for a one-time report and fix pack, $497 for done-for-you implementation and the off-site work, and $249 per month for ongoing expansion.
No — one per city, and never two within five miles of each other. We confirm your area is open before any work starts, and refund the same day if it isn’t.
Because the answers patients want are specific. Knowing that people ask about unit pricing, longevity and downtime — and knowing which aesthetics directories AI actually reads — is the difference between a generic audit and one that's useful. We'd rather be genuinely good at one thing.
No, and nobody honestly can. These systems are third-party controlled and change without notice. We sell the work — structured data, answer pages, profile optimization, citation building. Deliverables, never results we don't control.
Full refund on request within 14 days of delivery, no questions asked. Monthly subscriptions cancel anytime and aren't charged again. See our refund policy.
North Slope Digital is a small independent consultancy in Southern California working exclusively with med spas and aesthetics practices. There are no account managers and nothing gets handed to a junior — the people who audit your practice are the people who write the fixes.
We keep the client list short and take one practice per area, so our work is never used against someone we've already worked for.
Questions before you commit are welcome. Email us and you'll get a straight, specific answer — usually the same day, from the person who'd actually do the work. No calendar link, no discovery call, no pitch.
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